Hey, I'm Michael.
YouTube Strategist | Head of Creator Product
I help creators build audiences, optimize content, and scale channels.
Currently at Bent Pixels.
Creators I've Worked With
From YouTube giants to emerging talent and blue-chip franchises, I've helped shape content strategy for some of the platform's most exciting channels.
MrBeast Gaming
53.9M subscribers
My Role
Data Analyst / Content Strategist
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Experience
From data analysis to leading product strategy, I've helped creators at every scale grow their audiences.
Head of Creator Product
Bent Pixels
Lead Creator Product division (team of 4) across syndication, CMS, and distribution. Expanded creator content to MSN/Microsoft Copilot Discover and Snapchat Discover. Introduced AI automation pipelines for cross-platform publishing.
YouTube Strategist
Bent Pixels
Collaborated to refine the "Making Friends With" format for Worcester Terrariums (1M+ subs, 328M views). Repackaged Air Bud catalog into chaptered series: 8.2M views and $10K incremental revenue.
Creative Director
Brandon Collymore (@BDE)
Co-developed recurring series and viral concepts generating 207M+ long-form views, 29.3M+ watch hours, and $1.2M+ in earnings. Launched the "Winning Every Game" franchise (9M views).
Channel Manager & Creative Director
Matthew Beem Gaming
Owned the end-to-end pipeline: content calendar, scheduling, production budgets, and hiring. Improved retention and discoverability via packaging optimization and editor coaching.
Head of Strategy & Data
Loverfella LLC
Developed concepts and packaging systems generating 189.1M+ views. Led strategy, analytics, and series planning. Aided team in hiring and training editors.
Content Strategist / Data Analyst
MrBeast Gaming
Performance analysis, QC, and creative ideation for video concepts. Channel gained 2B views while employed. Built Python tools for analytics and production research.
Senior Strategy Officer
Agent00 / Playback
Led packaging strategy across multiple channels. Drove 40M+ combined views and grew Playback to 90K subscribers in one month.
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Skills & Expertise
The toolkit I bring to every creator and channel I work with.